Ehiadrith: May 2012

Monday, May 28, 2012

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Sales Rank: #10060205 in Books
Published on: 1998
Binding: Paperback

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Wednesday, May 16, 2012

[B290.Ebook] PDF Download Wordsmiths and Warriors: The English-Language Tourist's Guide to Britain, by David Crystal, Hilary Crystal

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Wordsmiths and Warriors explores the heritage of English through the places in Britain that shaped it. It unites the warriors, whose invasions transformed the language, with the poets, scholars, reformers, and others who helped create its character.

The book relates a real journey. David and Hilary Crystal drove thousands of miles to produce this fascinating combination of English-language history and travelogue, from locations in south-east Kent to the Scottish lowlands, and from south-west Wales to the East Anglian coast. David provides the descriptions and linguistic associations, Hilary the full-colour photographs. They include a guide for anyone wanting to follow in their footsteps but arrange the book to reflect the chronology of the language. This starts with the Anglo-Saxon arrivals in Kent and in the places that show the earliest evidence of English. It ends in London with the latest apps for grammar. In between are intimate encounters with the places associated with such writers as Chaucer, Shakespeare, and Wordsworth; the biblical Wycliffe and Tyndale; the dictionary compilers Cawdrey, Johnson, and Murray; dialect writers, elocutionists, and grammarians, and a host of other personalities.

Among the book's many joys are the diverse places that allow warriors such as Byrhtnoth and King Alfred to share pages with wordsmiths like Robert Burns and Tim Bobbin, and the unexpected discoveries that enliven every stage of the authors' epic journey.

Sales Rank: #1784273 in Books
Published on: 2015-05-01
Original language: English
Number of items: 1
Dimensions: 6.70" h x 1.10" w x 9.70" l, 1.85 pounds
Binding: Paperback
440 pages

Review
"Part history, part travel guide, illustrated with high-quality colour photographs of places associated with the development of the language and those writers who used it to greatest effect, it is an original and ambitious project wonderfully realised." --Evergreen 31/03/2014

"Language is a living thing, and Crystal is a lively, literate guide to the landmarks that signpost its long history." --Iain Finlayson, The Times 21/09/2013

"A splendiferous, beautiful, colourful book that every language, history, archaeology and literature lover should have on their coffee tables and tucked under their arms when they get on a train to jaunt across the country." --Huffington Post 11/03/2014

"Linguist David Crystal and his wife, Hilary, a speech therapist, cover a lot of ground, literally and figuratively, in this ambitious journey through the evolution of the English language." --Publishers Weekly 09/12/2013

"No person who loves language and visiting places should be without this book - I can't praise it highly enough!" --Michele Clarke, Editing Matters, Society for Editors and Proofreaders 01/01/2014

"An absorbing read, delivered in Crystal's usual clear and enthusiastic style." --The Good Book Guide

"An eloquent, learned guide offering inspiration for linguists and travellers alike." --Sophie Mcgrath, Lonely Planet Traveller 01/11/2013

"If you're currently looking for a Christmas present for someone with an interest in English and its history, you might want to consider this gorgeous book" --Language Hat 14/12/2013

About the Author

David Crystal,Hilary Crystal

Most helpful customer reviews

3 of 3 people found the following review helpful.
English-language history comes alive
By laurenlibrarian
Only the best english-language tourist guide book ever. : ) This reads like a BBC documentary of the history of the language--just enough information to be informative and entertaining, and not so much that you're overwhelmed with dull dry bits. Despite the humble warning in the introduction about the weather affecting the photos, I found the photography to be perfectly fine and often lovely. My only complaint is that my reading copy is a heavy hardcover, so I recommend anyone using it for an actual trip should invest in the Kindle edition. I hope to check out some of the sites in the near future.

2 of 2 people found the following review helpful.
Are you traveling to England soon?
By Paula
As a retired English teacher, I hoped I'd like this. And I do, even if it's a bit expensive. It's really intended for those who want to actually travel . . . but armchair travel is fun, too. The New York Times says that the author, David Crystal, is "that rare academic linguist who can discuss language authoritatively without resorting to the polysyllabic jargon that often serves as a wall around that realm of scholarship." I'd have to agree. My only reservation is the price.

2 of 2 people found the following review helpful.
Not the best for the armchair traveler
By D. Jackson
Not what I expected. A review elsewhere lead me to think that the photos were better and that there was more meat to the history of the language. It would be fine for a ramble around the UK but doesn't really cut it for an armchair traveler.

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Monday, May 14, 2012

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Published on: 2004
Binding: Paperback

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[G142.Ebook] Download PDF South-western Federal Taxation 2017, by William H. Hoffman, David M. Maloney, William A. Raabe, James C. Young

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This book is Brand New in a binder, with access code unopened and unused.

Sales Rank: #78152 in Books
Published on: 2016-04
Original language: English
Number of items: 1
Binding: Hardcover

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0 of 0 people found the following review helpful.
Five Stars
By polar1979
Great book, the examples are very helpful. This book can actually teach you how to do taxes.

2 of 3 people found the following review helpful.
Very disappointed
By Amazon Customer
States new, unopened with codes. However, it has page wear and highlighting, I can only assume the codes have been used

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Sunday, May 6, 2012

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Sales Rank: #1214309 in Books
Published on: 2006
Original language: English
Binding: Paperback

Most helpful customer reviews

54 of 59 people found the following review helpful.
How to Become a "Brand Gap Guru"
By Robert Morris
This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between business strategy and design. My own experience suggests that on occasion, there may be a conflict or misalignment rather than a "gap." Or the business strategy is inappropriate. Or the design concepts are wrong-headed. Or the execution fails. Whatever, Neumeier correctly notes that "A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still, everyone wants it. What is it? Branding. of course -- arguably the most powerful business tool since the spreadsheet." What Neumeier offers is a "30,000-foot view of brand: what it is (and isn't), why it works (and doesn't), and most importantly, how to bridge the gap between logic and magic to build a sustainable competitive advantage." Of course, that assumes that both logic and magic are present and combined...or at least within close proximity of each other.

As others have already indicated, Neumeier provides a primer ("the least amount of information necessary") rather than a textbook. His coverage is not definitive, nor intended to be. He has a crisp writing style, complemented by "the shorthand of the conference room" (i.e. illustrations, diagrams, and summaries). Some describe his book an "easy read" but I do not. When reading short and snappy books such as this one, I have learned that certain insights resemble depth charges or time capsules: they have a delayed but eventually significant impact. For example, Neumeier explains why "Three Little Questions" can bring a high-level marketing meeting to a screeching halt:

1. Who are you?

2. What do you do?

3. Why does it matter?

I also want to express my admiration of the book's design features. They create an appropriate visual context within which Neumeier examines each of five "Disciplines": differentiation, collaboration, innovation, validation, and cultivation. Expect no head-snapping revelations. For many of those who read this book, its greatest value will will be derived from reiteration of certain core concepts which Neumeier reviews with uncommon clarity and concision. Check out the "Take-Home Lessons" (pages 149-157) which include

"A brand is a person's gut feeling about a product, service, or company. It's not what you say it is. It's what THEY say it is."

"Differentiation has evolved from a focus on `what it is,' to `what it does,' to 'how you'll feel,' to `who you are.' While features, benefits, and price are still important to people, experiences and personal identity are even more important."

"How do you know when an idea is innovative? When it scares the hell out of you."

Readers having relatively less experience with the branding process will especially appreciate the provision of an expanded (220-word) "Brand Glossary." Neumeier also includes a "Recommended Reading" section in which he briefly comments on each source. When reading business books, I much prefer annotated bibliographies such as Neumeier's to mere lists. For whatever reasons, many provide neither.

18 of 18 people found the following review helpful.
Junk food for thought.
By D. Garza
The book starts off with a bang and really grabbed my attention throughout the first half. After that the book fizzles out a bit and the information starts to lose some of its glimmer. The Brand Gap prides itself on being such a short title about a large subject. Well, I think the book could have been even shorter. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful.

The Brand Gap is also quaintly outdated. At one point the author talks about how most websites are poorly designed and shows an example of something ala 1998. Well...A LOT has changed since this book was published (2006) and there are numerous examples of gorgeous, and useful websites on the market today. Granted, there's lots of bad design out there, but things have, and are, getting better.

A particularly embarrassing example is the author's use of Amazon's market share to elucidate his point about creating a focused brand. He gloats about Amazon losing 30% of it's market share after extending it's repertoire beyond books. Well guess what...the joke is on us now. Amazon magically broke the curse of expansion and their sales have risen 219% to $34.2 billion between 2006 and 2010. This NEEDS to be addressed in the book, otherwise the author's use Amazon's statistics is simply misinformation. It takes away a lot of the books credibility.

And speaking of credibility...For a book that stresses the importance of design and aesthetics, it needs to take a look in the mirror. The typesetting in the book is "horsey" and wouldn't even be acceptable in a first-semester graphic design course. Sure, I'm splitting hairs here, and most people wouldn't notice the typographic nuances, but a book that is half about design needs to take things like this seriously. It's ironic that the author claims that aesthetics build trust, however his own book leaves a lot of aesthetic loose ends.

The book is littered with many "a-ha" moments and interesting tidbits, but I don't feel like I have much more of an understanding of branding than I did before I read the book. It's a fun read, but nothing I would say anyone absolutely had to read.

15 of 16 people found the following review helpful.
A Branding Primer for Sales Professionals
By Michael C. Wagner
Branding and selling must live in peace. They seldom do - and that's not good for anyone.

One reason there is confusion regarding brand/sales harmony is due to the over complicated nature of most books on branding. Branding has turned into a high concept domain of intellectuals and creative types that leaves the sales force feeling like strangers in a strange land.

The good news is that Marty Neumeier has taken the time to write with clarity. He brings brand into clear focus with a direct and easy to read book entitled The Brand Gap.

Here are seven branding truths from The Brand Gap that just may create sales-brand peace in our time!

1. Neumeier posits a simple, to the point, definition of brand, "A brand is a person's gut feeling about a product, service, or company." Sales professionals understand gut feelings and ought never to forget this definition. Too often a sales process will treat the customer as a logical, rational being that will make the best choice based on the evidence. That kind of left-brained approach to selling ignores what people are really like. Yes, reason plays a part, but not nearly as dominate a part as sales people would like. It might be comforting to think that all you need is a well-reasoned argument for your product or service, but sales and brands are more complex than that. Too often brand managers have worked hard at creating that "gut feeling" only to have it undone by a "nothing but the facts" sales process.

2. The Brand Gap says - "The foundation of brand is trust". This is THE common ground of branding and selling. Trust is always the first goal. No product, service or company will ever communicate value without first establishing trust. Without trust, customers cannot assign value to you or what you are selling. Great brands create a context of trust. The sales person still needs to build individual trust, but without a brand addressing the fears and establishing a safe context - sales will continue to be at a disadvantage. Great salespeople will understand how the brand seeks to create trust while making sure their sales process builds on it.

3. This book establishes the value of a brand in a way with which every salesperson can fully agree. "The value of your brand grows in direct proportion to how quickly and easily customers can say "yes" to your offering." I think I can hear an "amen" in the sales department. But I would add one bit of caution: Very few sales are ever a matter of simply "taking the order". No matter how strong the brand is, salespeople must never hurry past the need to get what I call "the second yes". The first "yes" is the client's positive response to creative branding. The second "yes" is the client's positive response to a sales process that uncovers their individual needs.

4. Neumeier challenges salespeople to get beyond features and benefits. The lazy will resist this - the wise will agree. Brands these days are about "symbolic attributes". Product features can be quickly copied in a marketplace where mass customization techniques are available to all. But symbolic attributes get inside the heart of the client with a series of branded answers to key questions.
- What does the product look like?
- Where is it being sold?
- What kind of people buy it?
- Which "tribe" will I be joining if I buy it?
- What does the cost say about the desirability?
- What are other people saying about it?
- Who makes it?
This is all good for salespeople hear. When branding folks insist on a list of standards that salespeople find needless; salespeople would do well to remember there are very valid reasons for managing the "symbolic attributes"!

5. Our brains filter out irrelevant information; letting in only what is different and useful. It's good to see brand managers being told to get "different" and be "useful". So much that passes as advertising is neither. But salespeople need the same lesson! In branding it's called market research. In sales it's called listening and interviewing. The day has come when brands and sales must be creatively relevant. Fail here and everyone should plan to be ignored.

6. Neumeier says design ignites passion in people. He's right. But traditional adversarial and manipulative sales processes are certain to put the fire out! I know from personal experience that, in its heyday, Saturn's brand fire burned all the more because of a sales process that was as distinctive and relevant as the brand. Well-designed products and services deserve well-designed sales processes. Keep the fire burning brand builders and sales makers!

7. Finally, The Brand Gap introduces the "brandometer" - a durable set of ideas about what the brand is and what makes it tick. Sales is not excluded from using the "brandometer"! No one is excluded! Everyone must ask the million-dollar question: "Will it help or hurt the brand?" This is the discipline question. I know sales people might want to fudge here. They live with the pressure of making their numbers. But don't give in to the temptation. Ask that question often enough and sincerely - and, you will be making millions by selling millions.

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Saturday, May 5, 2012

[M526.Ebook] Fee Download A Photographic Atlas of Histology, by Michael J. Leboffe

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A Photographic Atlas of Histology by Michael J. Leboffe is designed for use in undergraduate histology and human anatomy courses. This atlas contains over 550 high-quality photomicrographs of human tissues and organs. 3-hole drilled.

Sales Rank: #307686 in Books
Brand: UNKNO
Published on: 2003
Original language: English
Number of items: 1
Dimensions: 10.75" h x 9.00" w x .50" l, 1.70 pounds
Binding: Paperback
224 pages

Features

Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Recommend getting it
By sk
Very helpful for my anatomy class.
Recommend getting it.

2 of 2 people found the following review helpful.
Exactly what I needed
By A. Chard
The text was exactly what i needed for class. The only complaint I have is that how am I supposed to know that this wasnt a bound book. What I mean is I expected on getting this book and being able to throw it in my back pack for school but when I go it, it was loose leaf. I had to put it in a 3 ring binder, each page was seperate. Not too big of a deal. It served its purpose but if I had known thats how it wouldve come, i would not have got it.

2 of 2 people found the following review helpful.
Histology Happy
By Bella Twilighter
I love this atlas because it is simple and gives very good pictures of the tissues as you would see them under a microscope which is great for practical exams and identifications in a lab.

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