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Medill on Media Engagement, by Abe Peck, Edward Malthouse
PDF Download Medill on Media Engagement, by Abe Peck, Edward Malthouse
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This text illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Drawing on nearly a decade of significant research at Northwestern University's Media Management Center, 17 Medill contributors analyze a lexicon of how people define their media experiences. They then offer best practices and case studies that show how a dozen of these rich experiences can make today's media brands relevant and important
- Sales Rank: #1390748 in Books
- Published on: 2010-11-22
- Original language: English
- Dimensions: 8.75" h x 5.75" w x .75" l, .90 pounds
- Binding: Paperback
- 261 pages
Most helpful customer reviews
5 of 6 people found the following review helpful.
If you create content in any form, you should read this book!
By J. Miller
This book is chock-full of insights into audience needs and expectations, and it's all supported by data. Anyone involved in publishing, advertising, marketing, or website design could learn from it.
0 of 1 people found the following review helpful.
Evidence creates the basis for content strategy in this book.
By Janice Mink
An excellent evidence based text to guide and support content strategy in any organization. It connects the dots between content strategy, content management and digital asset management.
0 of 0 people found the following review helpful.
One Star
By Sergiu
Waste of time, save your money.
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